SalesRoads
About
SalesRoads is a B2B sales outsourcing company that provides appointment setting, lead generation and outsourced SDR programs. Each program gives a client dedicated SDRs supported by a client strategist, an SDR performance coach, an optimization specialist and a research and data team, and the company says a program can launch in 15 business days. Its SDRs reach decision makers through outbound calling and personalized email prospecting, then either book qualified meetings on the client's calendar or run discovery calls that set up a follow-up with the client's team. Clients also receive a custom demand generation playbook, prospect lists, CRM integration and a live performance dashboard, and engagements are priced per 4-week period with no long-term commitment. The company says it has built more than 500 SDR teams over 19+ years, serves industries including manufacturing, government, healthcare and SaaS, and was founded by its president, David Kreiger.
Services
- Appointment setting: SDRs qualify budget, authority, need and timeline, then book confirmed meetings on the client's calendar
- Lead generation: discovery-led calls that learn an account's priorities and secure a follow-up call with the client's team
- Outsourced SDR programs: a full outsourced sales development team launched in 15 business days
- Custom demand generation playbook covering ICP, personas, value proposition, call approaches, objections and email cadences
- Prospect lists from 14+ data sources, CRM integration and a live performance dashboard
TopCloserR Perspective
What we’d expect selling here to look like
SalesRoads sells outsourced sales development programs to B2B companies, with buyers such as founders, CEOs and sales leaders who need more pipeline than their own team can create. The model implies a consultative services sale priced by team size, where the case rests on meeting quality and pipeline created, and where cancel-anytime terms on 4-week engagements mean accounts have to be retained through results.
What it builds, by career stage
- Breaking in
- For SDRs, BDRs and those aiming for a first SDR role, the business is itself an SDR operation: its reps call and email decision makers on behalf of clients, though the site says it recruits experienced sellers, averaging 7 years of sales experience, rather than first-time reps.
- Building
- For account executives, client strategists and those working toward those titles, it implies selling and managing multi-month programs for clients in fields such as SaaS, manufacturing, healthcare and government, where renewals depend on the appointments and opportunities delivered.
- Leading
- For sales managers, directors and heads of sales or client success, it implies running a team of dedicated SDRs across several client programs at once, with coaching, call review and weekly metrics at the centre of the job.
Where it can take you
The experience travels to SDR, BDR and sales development leadership roles at B2B software and services companies, and to account management roles at other sales outsourcing and lead generation agencies. Client-facing strategist experience also suits moves into revenue operations or sales enablement.
Questions worth asking
Considering a sales role at SalesRoads? Ask these in your interview.
- How many client programs does one SDR or client strategist usually work on at the same time?
- How are SDRs matched to client industries such as SaaS, manufacturing, healthcare or government?
- What results do clients usually look for before renewing a 4-week engagement?
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