Kaspr
About
Kaspr is a prospecting tool for individual contributors and SMBs, run by KASPR SAS in Paris, and has been part of the sales intelligence company Cognism since 2022. Its Chrome extension shows phone numbers and email addresses on LinkedIn profiles, groups and events, and paid plans also work on Sales Navigator and, on the Business plan, LinkedIn Recruiter Lite. Users can save leads to a dashboard, enrich contacts in bulk by uploading a CSV of LinkedIn URLs, and export them to CRMs such as HubSpot and Salesforce. Kaspr serves sales teams, recruiters and founders, with a free plan, per-user Starter and Business plans and custom Enterprise plans. The company says more than 50,000 companies use Kaspr.
TopCloserR Perspective
What we’d expect selling here to look like
Kaspr sells self-serve, per-user subscriptions with a free plan to sales teams, recruiters and founders at SMBs, with custom Enterprise plans for larger teams. The motion implies a product-led sale where users start on the free Chrome extension and teams buy more seats and credits as usage grows.
What it builds, by career stage
- Breaking in
- For SDRs, BDRs and those aiming for a first SDR role, the business implies working free-plan sign-ups and booking demos with sales and recruiting teams, which builds fluency in contact data and LinkedIn prospecting.
- Building
- For account executives and account managers, it implies growing accounts from a few users to team plans, where credit volumes, CRM integrations and data coverage drive the deal.
- Leading
- For sales managers and directors, it implies running a sales team inside a larger sales intelligence group, alongside Cognism's own products.
Where it can take you
The experience travels to other sales intelligence and contact data companies, including Cognism. It also suits moves into recruiting technology or SMB-focused SaaS sales roles.
Questions worth asking
Considering a sales role at Kaspr? Ask these in your interview.
- How do deals split between sales teams and recruiting teams?
- How does Kaspr position itself against Cognism's own products when a customer grows?
- How do data compliance questions come up in deals, and who handles them?
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