
CaptivateIQ
About
CaptivateIQ is a sales performance management software company focused on incentive compensation and sales planning. Its no-code platform automates commission calculations by pulling sales data from connected CRM systems, applying each company's plan rules and producing real-time payout statements for payees. It also offers sales capacity and quota planning, territory management, reporting, predictive machine-learning models and an AI assistant, built on its SmartGrid ELT and calculation engine. The product is aimed at compensation professionals and sales and revenue operations teams, and integrates with systems such as Salesforce, HubSpot, NetSuite and Workday. The company says it was founded in 2017 by sales operations professionals and has more than 1,000 customers worldwide.
TopCloserR Perspective
What we’d expect selling here to look like
CaptivateIQ sells custom-priced commission and sales planning software to companies that run variable pay for their sellers, with pricing tied to the number of payees, plan complexity, modules and integrations. That implies a consultative, multi-stakeholder enterprise sale to sales operations, revenue operations, compensation and finance teams, usually replacing spreadsheets or a legacy tool, with security review and data integration in scope.
What it builds, by career stage
- Breaking in
- For SDRs, BDRs and those aiming for a first SDR role, it builds fluency in how sales organisations plan quotas, territories and incentives, and day to day the work would likely mean reaching RevOps, sales ops and compensation leaders who manage commissions in spreadsheets or older systems.
- Building
- For account executives, account managers and those working toward those titles, it means running evaluations where compensation plan logic, CRM and payroll integrations and implementation scope are tested in demos and scenario models before a deal closes.
- Leading
- For sales managers, directors and heads of sales, it means leading a team that sells to finance and revenue operations buyers, where deals turn on accuracy, auditability and security as much as on features.
Where it can take you
The experience transfers to other revenue operations, finance and HR software sales, in roles such as enterprise account executive at a sales performance management, CPQ, revenue intelligence or HR tech vendor, solutions consultant, or RevOps and sales compensation analyst roles.
Questions worth asking
Considering a sales role at CaptivateIQ? Ask these in your interview.
- When a prospect is moving off spreadsheets versus replacing a legacy commission tool, how does the sales process differ?
- Who usually signs off on a deal: sales operations, finance or compensation, and how does the team handle that buying group?
- How do implementation timelines and integrations with CRM and payroll systems come up during the sale?
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