About
LinkedIn describes itself as the world's largest professional network, with more than 1 billion members in more than 200 countries and territories. Its revenue comes from membership subscriptions, advertising sales and recruitment solutions, and Microsoft completed its acquisition of the company in December 2016. For sales teams, LinkedIn sells Sales Navigator, a B2B sales tool built on its network that LinkedIn says is used by more than 1.5 million sellers. Sales Navigator lets sellers search for leads with more than 50 filters, follow real-time alerts such as job changes, draft outreach with AI and send InMail, and sync leads and activity with CRMs including Salesforce, HubSpot and Microsoft Dynamics. It is sold in three plans: Core for individual sellers, Advanced for sales teams and Advanced Plus for teams using an integrated CRM.
TopCloserR Perspective
What we’d expect selling here to look like
LinkedIn sells Sales Navigator both as a self-serve licence for individual sellers and as team plans sold through demos to sales leaders, sales operations and enablement. The product implies a land-and-expand motion, where single seats and free trials turn into team and CRM-integrated contracts, and renewals depend on how well reps adopt the tool.
What it builds, by career stage
- Breaking in
- For SDRs, BDRs and those aiming for a first SDR role, the product implies booking demos with sales leaders and sales operations teams, using the same prospecting habits Sales Navigator teaches, which builds fluency in how B2B teams find and reach buyers.
- Building
- For account executives, account managers and those working toward those titles, it implies growing seat counts inside customer sales teams, moving accounts to higher plans with CRM integration, and protecting renewals by driving rep adoption.
- Leading
- For sales managers, directors and heads of sales, it implies selling to peers who run sales teams themselves, inside a large company where Sales Navigator sits alongside LinkedIn's hiring, advertising and learning products.
Where it can take you
The experience travels to sales roles at sales technology, data and prospecting software companies, and to account roles at large software platforms. It also suits moves into sales enablement, customer success or sales operations roles.
Questions worth asking
Considering a sales role at LinkedIn? Ask these in your interview.
- How does a customer typically grow from a few Core seats to an Advanced or Advanced Plus team contract?
- How do Sales Navigator sellers work with LinkedIn's hiring and advertising teams in the same accounts?
- What role does rep adoption play in renewals, and who on the account team drives it?
Recommendations
More Lead Generation & Prospecting businesses
































































