
Cardone Training Technologies
About
Cardone Training Technologies is the training company behind Grant Cardone's sales and business education programs. Its online platform, Cardone University, offers 800+ video courses covering sales fundamentals, new hire training, closing and negotiating, cold calling, prospecting, follow-up and sales management. Cardone University is sold to individuals who want to build their own sales skills and to teams and businesses that want to train their staff. The business also runs live events such as the 10X Business Summit and workshops including a 10X Sales Manager Workshop, and sells 10X Mentoring and fractional revenue consulting to business owners. Grant Cardone's own site lists Cardone Training Technologies, Inc. as founded in 1984.
Programs
- Cardone University: an online sales training platform with 800+ video courses for individuals and for teams and businesses
- 10X Business Summit: a 3-day in-person event on sales, marketing, leadership and scaling
- 10X Sales Manager Workshop: training on team management, KPIs, accountability, one-on-ones and hiring
- 10X Mentoring: weekly guidance plus 1-on-1 coaching with a Cardone team member
- Fractional Revenue Consulting: access to advisors and revenue systems for business owners
TopCloserR Perspective
What we’d expect selling here to look like
Cardone Training Technologies sells training subscriptions, event seats, mentoring and consulting to individual salespeople, entrepreneurs and business owners who want to grow sales. The offer implies a high-volume, phone-driven sale: free trials, quizzes and events generate leads, then reps book calls and move buyers from a course or event toward larger team licences, mentoring or consulting.
What it builds, by career stage
- Breaking in
- For SDRs, BDRs, inside sales reps and those aiming for a first SDR role, the business implies fast follow-up on inbound leads from free trials, events and quizzes, which builds phone, objection-handling and closing reps every day.
- Building
- For account executives, account managers and those working toward those titles, it implies selling team and business packages of Cardone University, mentoring and consulting to owners who want measurable sales growth for their staff.
- Leading
- For sales managers, directors and heads of sales, it implies running a high-activity phone sales floor around a calendar of events and trials, where pace, follow-up and conversion are tracked closely.
Where it can take you
The experience travels to other education, coaching and info-product sales roles such as enrollment advisor, inside sales representative or high-ticket closer. It also suits moves into SMB sales roles at business services and sales-enablement companies that sell to small business owners.
Questions worth asking
Considering a sales role at Cardone Training Technologies? Ask these in your interview.
- How are leads from free trials, events and the business quiz handed to the sales team?
- What share of sales are to individuals versus teams and businesses buying Cardone University licences?
- How do event sales and Cardone University sales work together across the year's event calendar?
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