National Association of Sales Professionals

What we’d expect selling here to look like

NASP sells online certifications directly to individual sellers and leaders, with calls booked through the site, and larger pathway and organizational culture programs to companies. The motion implies a direct sale for single certifications and a consultative sale for multi-year pathways and company programs.

What it builds, by career stage

Breaking in

For SDRs, BDRs and those aiming for a first SDR role, the business implies booking discovery calls with individual sellers and business owners who are weighing a certification.

Building

For account executives and those working toward the title, it implies moving buyers from a single certification into master pathways, coaching packages or company-wide programs.

Leading

For sales managers, directors and heads of sales, it implies selling culture and coaching programs to leaders of sales organizations, where the case rests on behavior change across a team.

Where it can take you

The experience transfers to sales training, certification and professional education companies, and to enrollment or admissions sales roles in online learning.

Questions worth asking

Considering a sales role at National Association of Sales Professionals? Ask these in your interview.

1. What share of revenue comes from individual certifications versus organizational programs?
2. How do enrollment calls hand off between program advisors and the sales team?
3. How are leads from the free seller style assessment followed up?