Sales Enablement Collective
About
Sales Enablement Collective (SEC) is a community for sales enablement professionals that has been running since December 2019. Its offer spans a Slack community and local meetups, paid memberships, CPD-accredited certifications, in-person summits and virtual events, and content such as articles, podcasts, templates and reports. Members get a library of members-only content, frameworks and templates, on-demand summit content, members-only events and Q&As, and a members-only community. A free Insider plan is available, and team plans are sold per member for groups of three or more. SEC is one of more than 15 professional communities in The Alliance, and the company says it has more than 10,000 community members.
Sales Enablement Collective’s Story
Sales Enablement Collective has been bringing enablement professionals together since December 2019. Its stated mission is to elevate the role of sales enablement: supporting people in the field, educating those outside it and encouraging people to move into it. SEC describes itself as one of more than 15 professional communities in The Alliance, which serves companies' team growth goals.
What members get
- Members-only library: exclusive content, frameworks and templates, 350+ hours of video and 100+ slide decks
- SEC Summit content on demand, plus members-only events, Q&As and a members-only community
- Yearly members get up to 40% off in-person summits and special access to certification
- A Slack community for enablement professionals and local in-person meetups
- Team plans for groups of three or more, priced per member
TopCloserR Perspective
What we’d expect selling here to look like
SEC sells memberships to individual enablement professionals online and team plans, certifications and summit places to enablement leaders, with brand partnerships and sponsorships alongside. The team motion implies a book-a-call sale to a head of enablement, priced per member with a three-seat minimum.
What it builds, by career stage
- Breaking in
- For SDRs, BDRs and those aiming for a first sales role, the business implies reaching enablement managers and leaders who already know the community, booking calls about team plans and certifications.
- Building
- For account executives and account managers, it implies selling team plans, certification seats and summit packages to enablement leaders, then renewing and growing seat counts each year.
- Leading
- For sales managers and heads of sales, it implies running a team that sells both memberships and sponsorships to a buyer base of enablement professionals who are also the community's members.
Where it can take you
The experience transfers to sales roles at other professional communities, event companies and training providers. It also suits moves into sales enablement itself, since the buyers are enablement practitioners.
Questions worth asking
Considering a sales role at Sales Enablement Collective? Ask these in your interview.
- How much of revenue comes from team plans and certifications versus individual memberships and sponsorships?
- Who usually signs off on a team plan: the head of enablement, L&D or the sales leader?
- How does the sales team work with the community and events teams on leads?
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