memoryBlue
About
memoryBlue sells outsourced sales development to B2B and B2G technology companies, providing dedicated SDR, ADR and AE teams that book meetings, qualify and progress pipeline, and close business on a client's behalf. Its SDRs are dedicated to a single client, work multichannel cadences across phone, email and LinkedIn, and are managed day to day by a Delivery Manager who reports to a Managing Director on the account. Alongside outsourced sales, it offers marketing services such as webinars, content and email campaigns, direct-hire recruitment of permanent go-to-market roles, and memoryBlue Academy sales training for clients' own teams. The company says it only works in B2B, specializing in technology and professional-services companies, and lists industries including cybersecurity, data analytics, fintech and public sector govtech. It says it has run outsourced SDR programs since 2003 and lists seven offices across the US, the UK and Singapore.
Services
- SDR Services: dedicated outsourced SDRs who identify, engage and qualify buyers across North America, EMEA and APAC and book meetings for a client's AEs
- ADR Services: account development reps who qualify, nurture and progress pipeline after the first meeting
- AE Services: dedicated account executives who handle discovery, business cases, proposals, negotiation and closing
- B2G Lead Generation: outbound programs for federal, state and local government, education, healthcare and nonprofit buyers
- Recruitment Services: direct-hire placement of permanent account executives, SDRs, sales engineers and sales leaders
TopCloserR Perspective
What we’d expect selling here to look like
memoryBlue sells outsourced sales teams to B2B technology companies, with buyers such as heads of sales, revenue leaders, founders and private equity operating partners who need pipeline faster than they can hire. The service implies a consultative services sale built on cost and speed compared with an in-house team, often starting with an SDR program and expanding into ADR, AE, marketing or recruitment services.
What it builds, by career stage
- Breaking in
- For SDRs, BDRs and those aiming for a first SDR role, the business implies being the rep on a client's account: running daily phone, email and LinkedIn cadences, with calls weighted heaviest, after the company's own six-week Academy training.
- Building
- For account executives, account managers and those working toward those titles, it implies either closing deals on a client's behalf through AE Services or selling memoryBlue's own programs to revenue leaders weighing outsourcing against hiring in-house.
- Leading
- For sales managers, delivery managers and heads of sales, it implies running several dedicated client teams at once, where coaching reps and reporting meeting and pipeline results to each client sit side by side.
Where it can take you
The experience travels to in-house SDR, BDR and account executive roles at B2B software, cybersecurity, fintech and govtech companies, since reps learn several clients' markets. It also suits moves into sales development leadership, sales enablement or agency account management.
Questions worth asking
Considering a sales role at memoryBlue? Ask these in your interview.
- How are reps assigned to client accounts, and how long does a rep usually stay on one client?
- How does a rep move from the SDR team into ADR or AE Services, or get hired onto a client's own team?
- How is a rep's performance measured when meeting quality is judged by the client's AEs?
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