HSMAI
About
HSMAI, the Hospitality Sales and Marketing Association International, is a global organization of sales, marketing and revenue management professionals from all segments of the hospitality industry. Founded in the United States in 1927, it has nearly 5,000 members from 35 countries and chapters worldwide, and it operates through four regions: the Americas, Asia Pacific, Europe and the Middle East. It offers education, certification, industry insights and events, including the HSMAI Americas Commercial Strategy Conference.
HSMAI’s Story
HSMAI was founded in the United States in 1927. It describes itself as a global organization of sales, marketing and revenue management professionals representing all segments of the hospitality industry, with a strong focus on education.
It is an individual membership organization of nearly 5,000 members from 35 countries and chapters worldwide. It operates through regional boards of directors and staff in four regions, the Americas, Asia Pacific, Europe and the Middle East, under a global board made up of delegates from each region.
TopCloserR Perspective
What we’d expect selling here to look like
HSMAI sells memberships, certification and conference registrations to hospitality sales, marketing and revenue professionals, and partnerships to companies that serve hotels. That implies two motions: a volume sale to individuals and hotel teams, and a consultative partnership sale to hospitality suppliers.
What it builds, by career stage
- Breaking in
- For SDRs and new sellers, the business implies reaching hotel sales and revenue teams about membership, certification and group conference registration.
- Building
- For account executives, it implies selling conference sponsorships to hospitality technology and service companies, the only way HSMAI lets vendors sell at its conference.
- Leading
- For sales leaders, it implies building partnership programs across regions and events while protecting the member experience that partners pay to reach.
Where it can take you
The experience transfers to sponsorship sales at other associations and event companies, and to sales roles at hospitality technology companies that sell to hotels.
Questions worth asking
Considering a sales role at HSMAI? Ask these in your interview.
- How is partnership revenue split between the conference and year-round programs?
- Do sellers cover one region, or partners across all four?
- How does HSMAI balance partner access with its ban on suitcasing at events?
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