Emblaze
About
Emblaze is a revenue leadership community run by Corporate Visions, a company that sells evidence-backed sales training, messaging and enablement to B2B teams. It was formerly known as AA-ISP, which announced in August 2023 that it was changing its name to Emblaze. Emblaze is built for senior revenue leaders such as CROs, CSOs, sales enablement leaders and go-to-market executives. Members get original B2B behavioral and neuroscience research, playbooks and coaching tools, monthly Executive Forums and in-person community experiences in select regions. Membership also includes complimentary access to the Master Sales Leadership virtual training course and member pricing for events such as the Executive Retreat.
What members get
- Executive Forum: a monthly, closed-door 60-minute session on Zoom for members in senior sales, enablement, customer success and revenue operations roles
- Original B2B behavioral research and neuroscience studies, with checklists for applying the findings and cross-industry benchmarks
- Sales and customer success playbooks, conversation guides, coaching tools and training videos
- Complimentary access to the Master Sales Leadership virtual training course, covering coaching, pipeline and forecast management
- In-person community experiences in select regions, and member pricing for special events such as the Executive Retreat
TopCloserR Perspective
What we’d expect selling here to look like
Emblaze sells individual memberships to senior revenue leaders such as CROs, CSOs and enablement leaders, and partnership packages to companies that want to reach them. The offer implies a relationship-driven sale to executives, where events, forums and research downloads create conversations that can grow into Corporate Visions training engagements.
What it builds, by career stage
- Breaking in
- For SDRs, BDRs and those aiming for a first SDR role, the business implies reaching out to senior revenue leaders who download research or attend events, which builds the confidence to hold a credible conversation with executives early in a career.
- Building
- For account executives, account managers and those working toward those titles, it implies selling memberships, event places and partnerships, and renewing members year after year by showing the value they got from forums, research and training.
- Leading
- For sales managers, directors and heads of sales, it implies running a team whose buyers are sales leaders themselves, where the community's research and forums double as material for coaching your own reps.
Where it can take you
The experience travels to membership, association and events sales roles, and to account roles at sales training, enablement and research companies that sell to revenue leaders. It also suits moves into community management or partnerships roles.
Questions worth asking
Considering a sales role at Emblaze? Ask these in your interview.
- How do Emblaze memberships and events feed into Corporate Visions' training and messaging sales?
- Who typically pays for a membership: the individual leader or their company?
- How does the team measure member renewal, and what do members use most?
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