Deel
About
Deel describes itself as a global people platform for hiring, managing, paying and equipping workers anywhere. It sells global payroll, Employer of Record (EOR) and US PEO employment, contractor management with an optional Contractor of Record, and an HR system for every worker type. It also sells hiring tools with an applicant tracking system, benefits administration, immigration and visa support, and IT device management. Deel says it runs payroll for employees, contractors and EOR workers across 150+ countries and is trusted by more than 40,000 companies from startups to enterprise. It was founded in 2019 by Alex Bouaziz and Shuo Wang and started as a product to hire and pay contractors worldwide.
TopCloserR Perspective
What we’d expect selling here to look like
Deel sells per-worker subscriptions for payroll, EOR, PEO and contractor services, plus add-on HR, hiring, benefits and IT products, to companies from startups to enterprise. Its product implies selling to HR, finance and operations leaders who are hiring across borders, where the seller explains employment models and local compliance and then expands from one service, such as contractor payments, into payroll, HR and IT across more countries.
What it builds, by career stage
- Breaking in
- For SDRs, BDRs and those aiming for a first SDR role, it builds fluency in global hiring, payroll and compliance terms, and day to day means reaching HR and finance leaders at companies that are starting to hire or pay people in other countries.
- Building
- For account executives, account managers and those working toward those titles, it builds skill in a multi-product sale where a first deal for contractors or EOR hires can grow into payroll, HR, benefits and IT services as the customer adds countries and workers.
- Leading
- For sales managers, directors and heads of sales, it means leading teams that sell a broad product line to buyers ranging from startups to enterprises in many countries, each with different employment rules.
Where it can take you
The experience transfers to HR technology, payroll, benefits and fintech sales roles such as HR tech account executive, payroll solutions consultant or partnerships manager. It also opens roles at professional employer organizations and global mobility and workforce service providers.
Questions worth asking
Considering a sales role at Deel? Ask these in your interview.
- Which product do most new customers start with, such as contractor management, EOR or payroll, and how is expansion into the rest of the platform handled?
- Who is the usual economic buyer, HR, finance or the founder, and how does that change between a startup and an enterprise deal?
- How do reps handle a prospect's compliance questions about a specific country: who supports the deal on local legal and tax detail?
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