
Betts Recruiting
About
Betts Recruiting is a recruiting firm that places go-to-market talent in sales, marketing and customer success with technology and tech-enabled companies. It hires for roles from SDRs to CROs and works with companies at every stage from seed to IPO. Betts sells contingency search, executive search, and Recruitment as a Service, an annual subscription that gives a company unlimited go-to-market hires with a dedicated recruiter. It also runs Betts Connect, an online talent marketplace that the company says holds more than 500,000 pre-vetted go-to-market candidates. The company says it has partnered with companies since 2009 and lists locations in San Francisco, New York, Austin, Chicago and Los Angeles.
Roles recruited for
- Sales Development Representatives
- Account executives and enterprise account directors
- Marketing roles such as head of demand generation
- Customer success roles
- C-level and VP go-to-market leaders, up to CRO
TopCloserR Perspective
What we’d expect selling here to look like
Betts Recruiting sells recruiting services to technology companies building sales, marketing and customer success teams, from seed-stage startups making a first hire to later-stage companies scaling across roles. The offer implies two sales: per-search contingency or executive search, and an annual subscription pitched to companies with several planned hires, so the conversation turns on a client's hiring plan for the year.
What it builds, by career stage
- Breaking in
- For SDRs, BDRs, recruiting coordinators and those aiming for a first SDR or recruiter role, it builds a working map of the tech go-to-market job market, since day to day the business means reaching hiring managers at tech companies and candidates in sales, marketing and customer success.
- Building
- For account executives, account managers and those working toward those titles, it means selling a hiring plan rather than a single search, weighing subscription against contingency for each client and growing accounts as their teams expand.
- Leading
- For sales managers, directors and heads of sales, it means leading a team that sells to other revenue leaders, where credibility depends on understanding how go-to-market teams are built from seed to IPO.
Where it can take you
The experience transfers to agency and in-house recruiting and to staffing and HR technology sales, in roles such as agency account executive, talent acquisition partner, recruiting team lead or account executive at an HR tech vendor.
Questions worth asking
Considering a sales role at Betts Recruiting? Ask these in your interview.
- How do you decide whether to pitch a client on Recruitment as a Service or on a contingency search?
- How does Betts Connect change the work of the recruiter and the person selling the service?
- Which company stages and verticals make up most new business today, and how are recruiters specialised by sector?
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