
Toyota Material Handling Systems
About
Toyota Material Handling Systems (Atlanta Fork Lifts, Inc.) is a family-owned material handling dealer headquartered in Suwanee, Georgia, that represents Toyota forklifts. The company states that it was founded in 1973 and offers material handling and warehouse solutions across Metro Atlanta, North Georgia and Augusta from four facilities in Georgia.
TopCloserR Perspective
What we’d expect selling here to look like
Toyota Material Handling Systems sells Toyota forklifts, rentals, parts and service plans, and warehouse systems such as racking and autonomous mobile robots to businesses running warehouses, plants and distribution centers. The day-to-day work is walking a warehouse floor with an operations or facilities manager, inspecting how product moves, and then recommending the right mix of trucks, service and layout changes. Because one customer can buy equipment, rentals, parts, maintenance and training, the sale tends to become a long-running account relationship rather than a single transaction.
What it builds, by career stage
- Breaking in
- For inside sales reps, rental coordinators and those aiming for a first territory role, it builds a working knowledge of forklift classes, rentals and parts orders by handling daily calls from warehouse and plant customers.
- Building
- For territory sales reps, equipment account managers and those working toward an outside sales role, it builds the habit of site surveys, fleet reviews and proposals that weigh new, used and rented equipment against a customer's cost of ownership.
- Leading
- For sales managers, branch or territory leaders and those preparing for that step, it builds the ability to coordinate equipment, service and warehouse-automation sales around the same set of industrial accounts.
Where it can take you
The experience transfers to territory sales and account management roles at other equipment dealers, such as construction, aerial-lift and industrial-truck dealers. It also carries over to warehouse automation, robotics, racking and supply chain technology sales, where the buyer is the same operations or logistics leader.
Questions worth asking
Considering a sales role at Toyota Material Handling Systems? Ask these in your interview.
- Who is the typical buyer at a customer site, and who else joins the decision on a fleet or warehouse project?
- How do new equipment, rentals, service plans and warehouse systems fit together in a single account?
- What does a typical week look like between site visits, proposals and calls with existing customers?
































































