Small Business Expo
About
Small Business Expo produces one-day trade shows, conferences and networking events for small business owners, start-ups and entrepreneurs in major US cities. It says it was founded in the USA in 2008 by a U.S. small business owner. Attendance is free, and paid badge upgrades add speed networking, industry meet-ups and a lead capture app. Companies that sell to small businesses exhibit and sponsor, and its Small Business University offers business growth courses. Its current tour lists 19 cities, including Atlanta, Orlando, Miami and Charlotte.
Small Business Expo’s Story
Small Business Expo says it was founded in the USA in 2008, by a U.S. small business owner for U.S. small business owners. It describes itself as a business-to-business trade show, conference and networking event that helps small business owners, start-ups and entrepreneurs take their businesses to the next level.
Its shows run in major US cities and virtually, and attendance is free. Its current schedule lists 19 cities, from Austin in October 2026 to Los Angeles in October 2027, and its contact address is in Fort Lauderdale, Florida.
TopCloserR Perspective
What we’d expect selling here to look like
Attendance is free, while the site lists exhibitor packages, pay-per-lead programs and paid badges. That implies selling booths, sponsorships and lead programs to companies that want small business customers, with each city's show date as the deadline.
What it builds, by career stage
- Breaking in
- For SDRs and first-time sellers, the business implies calling companies that sell to small businesses and booking them into an upcoming city show.
- Building
- For account executives, it implies closing exhibitor and sponsorship packages city by city, then bringing exhibitors back for more shows on the tour.
- Leading
- For sales managers, it implies running a team against a fixed calendar of 19 shows, where booth space left unsold loses its value on show day.
Where it can take you
The experience carries over to other trade show and event companies, and to selling advertising or lead programs to companies that serve small businesses.
Questions worth asking
Considering a sales role at Small Business Expo? Ask these in your interview.
- How is the sales team split between exhibitors, sponsors and pay-per-lead buyers?
- Do reps own cities, or accounts across the whole tour?
- What share of exhibitors come back for another city or another year?
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