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Products & ServicesSoftware✦ AI-poweredFree trial offsite ↗

Lavender Email Coach

Overview

Summary: An AI email coach that scores sales emails as they are written, suggests personalization from prospect data and drafts emails.

Built for: SDRs and AEs writing one-to-one prospecting emails, and sales managers who want to coach their team's emails.

Outcome: Emails checked against best practice, with suggested fixes, before they are sent.

Pricing

Free plan + paid tiers
Basic
$0/mo, free forever
Analyze 5 emails a month and personalize 5 emails a month, with the basic features in Gmail and Outlook 365.
Sales call not required
Starter
$29/mo, or $27/mo billed annually
For individuals: unlimited emails, personalization and AI recommendations, the AI Email Writer, mobile optimization, multi-inbox support and chat support.
Sales call not required
Individual Pro
$49/mo, or $45/mo billed annually
Everything in Starter, unlimited everything, integrations, priority support and a dedicated CSM.
Sales call not required

FAQ

Is there a free trial?
Yes. Lavender offers a 7-day free trial that includes all integrations, with no credit card required, and month-to-month plans are available.
Is it free for anyone?
Lavender says the Email Coach is free for students, jobseekers and bootstrapped entrepreneurs who follow the steps in its help center.

TopCloserR Perspective

Who it's for

SDRs, BDRs and AEs who write their own prospecting emails, and anyone moving into an outbound role who wants feedback on their writing. Teams that want company-wide coaching would be weighing the separate per-seat Team Plan.

What it helps you do

The Coach scores each email or template as you write, flags what hurts the chance of a reply and suggests AI fixes, and brings prospect data into the inbox for personalization. Basic is free for five emails a month; Starter is $29 a month, or $27 billed annually, and Individual Pro is $49, or $45 billed annually.

How to put it to work

Use the seven-day free trial on a live sequence and compare the scores with the replies you actually get. Check that it works with the email and sales engagement tools you use; on individual plans, those integrations come with Individual Pro.

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