Poke The Bear Cold Calling
Overview
Summary: An easy-to-learn cold calling method, in the shop's words, for starting conversations with skeptical prospects.
Built for: Sellers who cold call prospects; the curriculum includes a time-management lesson aimed at SDRs.
Outcome: A five-step cold call structure and responses to common objections such as no budget, not interested and already having a vendor.
Pricing
One-time purchaseWhat you'll get
Mindset: Lessons on blame versus responsibility, detaching from the outcome and dealing with rude prospects
The Script: Permission, Person, Poke the Bear, Peel the Onion and Don't Burn the Popcorn, with example talk tracks
Objections: Responses to twelve common objections, from no budget to using a competitor
Real Cold Calls: Recordings and critiques of real calls
TopCloserR Perspective
Who it's for
Fits SDRs, BDRs and account executives who make their own cold calls and want a structured opener for prospects who are not expecting the call. The course also includes example calls outside software, such as a real estate agent, so it is not limited to tech sales.
What it helps you do
For a one-time $197, it gives a five-step call script, a library of responses to common objections, lessons on tone, follow-up and reducing meeting no-shows, and recordings of real calls with critiques.
How to put it to work
Watch the script modules first, then rewrite your own opener and run it on a small list before moving on to the objection lessons. The course page offers a refund within 30 days if the advice does not improve your calls, so track connect and meeting rates from the start to judge it.