HSMAI Commercial Strategy Conference 2027
Hosted by HSMAI
You'll finish registering on the organizer's site.
Orange County Convention Center, Orlando, FLOrlando, FL
Jun 29, 2027 – Jun 30, 2027 · 2 days
In-person
About this event
HSMAI Americas' conference on hotel commercial strategy, bringing together marketing, revenue optimization, sales and distribution, at the Orange County Convention Center in Orlando. Pre-conference workshops and roundtables run on June 28. The agenda is developed by a planning workgroup of commercial leaders from hotel brands, management companies, ownership groups, independent hotels and industry partners.
TopCloserR Perspective
Why go
Two days on hotel commercial strategy, where sales, marketing, revenue and distribution now work as one team, so it suits hotel sales leaders and anyone who sells to hotel commercial teams.
Who should attend, and why
- In the role
- If you lead hotel sales, use the sessions to see how sales works alongside marketing, revenue and distribution.
- Aspiring
- Hotel sales managers aiming to lead — Watch how leaders from hotel brands and management companies frame sales priorities.
- In the role
- If hotels buy from you, attend to learn how commercial leaders set priorities, and sell there only as a conference sponsor.
- Aspiring
- SDRs prospecting hotel groups — Hear the language hotel commercial teams use before your next outreach.
Works best for hotel sales leaders, and sellers whose buyers are hotel commercial teams.
Networking opportunities
The room is commercial leaders from hotel brands, management companies, ownership groups and independent hotels. HSMAI's policies ban suitcasing: a vendor who isn't a conference sponsor may not solicit sales at the event.
Tip: Network as a learner and ask about priorities; if you want to sell in the room, ask HSMAI about sponsoring.
Takeaways to put into practice, and how
- Add the June 28 pre-conference day
Workshops and roundtables run the day before the main conference, so plan travel to include them.
- Take one alignment idea back to your leadership teamDirector of Sales
Pick one session idea on how sales works with revenue and marketing, and put it on your next leadership meeting agenda.
- Map how a hotel's commercial team buysAccount Executive
Note who owns sales, marketing, revenue and distribution in each session's examples, and update your account plans.